AI or ordinary automation? Match the tool to the problem
Most tasks sold as AI problems are better solved by deterministic automation. How to tell which is which before you commit budget.
Read AI or ordinary automation? Match the tool to the problemInsights
What we have learned building this work
Notes on demand, automation and measurement — written for the person who has to make the decision, not for search engines.
When to build custom software, and when to just buy it
Building costs more than the quote and buying costs more than the subscription. A practical test for telling which one your problem actually needs.
Read When to build custom software, and when to just buy itAttribution you can act on
Perfect attribution is neither achievable nor necessary. What you need is enough signal to make the next budget decision confidently.
Read Attribution you can act onAutomate the process you actually have
Automation projects fail when they encode the idealised process rather than the real one. A practical sequence for getting it right.
Read Automate the process you actually haveSpeed-to-lead is the whole game
Most businesses lose more revenue to slow follow-up than to weak marketing. How to find out whether that is you, and what to do about it.
Read Speed-to-lead is the whole gameWant this applied to your business?
30 minutes, no pitch. If we’re not the right fit, we’ll tell you that too.