Response time measured in hours
The winning window is minutes. A lead that waits until the end of the day has usually already booked someone else.
Home Services
Win the job before your competitor returns the call.
In home services the business that responds first usually wins — not the one with the best marketing. The constraint is almost never lead volume; it is the minutes between an enquiry arriving and someone picking up the phone.
The customer lifecycle
Every stage, including the ones that fail.
This is the path a customer actually takes in your sector. We’ve marked the stages where the business most often loses them — and it is rarely the marketing.
- Search or paid adDemand
- Landing pageDemand
- Call or form enquiryDemand
- Instant responseOperationsUsually breaks here
- QualificationOperationsUsually breaks here
- SchedulingOperations
- CRM recordSystems
- EstimateOperations
- Follow-upOperationsUsually breaks here
- Job completedSystems
- Review requestOperations
3 of 11 stages are where this sector most often loses the customer.
Where it breaks
What that costs, specifically.
Three inboxes, no single record
Phone, web form and marketplace enquiries land in different places, so nobody can say how many arrived or which were called back.
Follow-up depends on memory
Estimates go out and nothing chases them. The revenue is already earned — it just never gets collected.
No read on which spend produces booked jobs
Cost per click is known; cost per booked job is not. Budget moves on instinct.
What we measure
The numbers this work answers to.
Agreed before we start, reported throughout. No vanity metrics.
- Median speed-to-lead, in minutes
- Contact rate on inbound enquiries
- Estimate-to-job conversion
- Cost per booked job by channel
What we typically build
For home services.
Let’s talk about your home services business.
30 minutes, no pitch. If we’re not the right fit, we’ll tell you that too.